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Elon Musk reveals stash of ‘STAY WOKE’ t-shirts as activists threaten to disgrace advertisers 


Twitter CEO Elon Musk has posted a video of a ‘secret closet’ stuffed with ‘keep woke‘ t-shirts, as civil rights activist’s put stress on advertiser’s to boycott the social media firm after reinstating controversial accounts.

The 12 second video posted by Musk late Tuesday evening reveals the billionaire businessman holding up a gray t-shirt with the hashtag ‘keep woke’ on the entrance.

‘Right here we’re on the merch and there may be a whole closet,’ Musk begins to say earlier than somebody off digicam provides ‘secret closet’ earlier than he proceeds.

‘Stuffed with hashtag woke t-shirts,’ he finishes saying because the individual off digicam laughs.

Musk has been on the heart of controversy since buying Twitter for $44billion and assuming management final month.

Twitter has seen racial slurs improve since Musk took the helm and the ban was lifted on former U.S. President Donald Trump’s twitter, together with the Twitter Blue fiasco that allowed anybody to be verified.

However Musk maintains that consumer numbers stay at an all time excessive, tweeting on Monday that the positioning had added 1.6M every day energetic customers prior to now week. 

The 12 second video posted by Musk late Tuesday night shows the billionaire businessman holding up a dark grey shirt with the '#staywoke' on the front

Elon Musk posted a video of a ‘secret closet’ stuffed with ‘keep woke’ t-shirts, as activist’s put stress on advertiser’s to boycott the social media firm

Musk has been at the centre of controversy since purchasing Twitter for $44billion and assuming leadership last month

Musk has been on the centre of controversy since buying Twitter for $44billion and assuming management final month

Musk maintains that user numbers remain at an all time high, tweeting on Monday that the site had added 1.6M daily active users in the past week

Musk maintains that consumer numbers stay at an all time excessive, tweeting on Monday that the positioning had added 1.6M every day energetic customers prior to now week

Regardless of the optimistic numbers, different platforms have reported extra signups because the takeover.

Hive Social noticed reported a couple of million signal ups within the final 30 days and sits on the high of Apple’s App Retailer’s social community apps chart.   

Hive Social, launched in 2019, and is claimed to be the closest duplicate of Twitter, with its chronological feed, profiles and lead posts, whereas pulling inspiration from Instagram by emphasizing visuals.

Many Twitter customers search an alternate as a result of they imagine Musk’s platform will quickly disappear from the web because of mass firings, reinstatement of beforehand banned accounts and the Twitter Blue fiasco.

One of many seemingly causes for Hive Social’s surge is that customers imagine ‘racism and bigotry is not going to fly’ on the platform, whereas Musk seems to permit it beneath his free speech guideline.

Hive posted on Twitter Monday that it doesn’t tolerate bigotry and hate, and Donald Trump and Andrew Tate, a controversial YouTube star and kickboxer who was banned from Twitter in 2017 for spewing misogynistic views, are banned from their social media app.

The put up notes that ‘white supremacists are additionally deleted, no warning.’  

An investigation by the nonprofit U.Ok.-based Centre for Countering Digital Hate (CCDH) discovered the usage of racist, homophobic, transphobic, and anti-Semitic slurs soared considerably after Musk took over Twitter on October 27. 

Activists have warned that if advertisers don't boycott the platform unless their demands for a 'safer' site are met, they will expose them

Activists have warned that if advertisers do not boycott the platform except their calls for for a ‘safer’ web site are met, they are going to expose them

The 'Stop Toxic Twitter' site already has a list of a number of brands who have and haven't cut ties with the social media platform and said Musk is not protecting its users

The ‘Cease Poisonous Twitter’ web site already has a listing of various manufacturers who’ve and have not reduce ties with the social media platform and stated Musk will not be defending its customers

The Twitter headquarters in San Francisco, California. Musk said in a tweet that has since been deleted that he would sleep in the office until the organization is 'fixed'

The Twitter headquarters in San Francisco, California. Musk stated in a tweet that has since been deleted that he would sleep within the workplace till the group is ‘fastened’

The research revealed in Musk’s first week of working Twitter, the anti-Semitic slur ‘ok***’, and racist phrases ‘w**’ and ‘s***’ – appeared in 2,598, 1,256, and 935 retweets. That is a rise of 23, 62, and 77 %, respectively, in comparison with the typical for 2022.

In the meantime, a coalition of 60+ civil rights and civil society teams have been placing stress on manufacturers promoting on the social media platform to boycott. 

The ‘Cease Poisonous Twitter coalition’ took motion after Twitter proprietor Elon Musk lifted the suspension of former U.S. President Donald Trump’s account, which was banned after the January sixth U.S. Capitol assault.

On the group’s web site, the group has known as on all of Twitter’s high advertisers to ‘stop’ their affiliation if he ‘undermines model security and neighborhood requirements.’

‘Musk should not roll again the fundamental moderation practices Twitter already has on the books and he should make investments the assets essential to implement these guidelines,’ it reads.  

‘Which means Musk ought to prioritize making the platform safer, concentrate on ushering in an period the place the corporate has stronger insurance policies to guard customers in opposition to hate, harassment, and toxicity.

‘However he is doing the precise reverse.’

Musk just lately complained that stress from the activists had already precipitated a ‘large drop in income.’

Some 90 % of Twitter’s income comes from advertisements gross sales. 

The coalition has obtained a listing of 100 advertisers by whole spending this yr and stated that solely 51 advertisers had paused spending. 

Hive Social reported one million signups since Elon Musk purchased Twitter in October

The app is said to be the closest design to that of Twitter

Hive Social reported a million signups since Elon Musk bought Twitter in October. The app is claimed to be the closest design to that of Twitter

Musk posted an image on Twitter last week with a handful of the around 2,500 employees that remain at the company

Musk posted a picture on Twitter final week with a handful of the round 2,500 workers that stay on the firm

Musk has now hired Chris Riedy to be the new head of sales at Twitter. Riedy joined Twitter in 2012 as a senior manager in San Francisco and has been a vice president since January 2021

Musk has now employed Chris Riedy to be the brand new head of gross sales at Twitter. Riedy joined Twitter in 2012 as a senior supervisor in San Francisco and has been a vp since January 2021

On the web site a listing of 32 distinguished manufacturers have been listed to indicate the place every firm stands. 

Volkswagen, Audi and Balenciaga are amongst manufacturers who’ve reduce ties nonetheless, Coca Cola, Disney and Apple are among the many others who have not.

Earlier, Musk stated he wouldn’t make main choices concerning the content material or restoring banned accounts earlier than organising a council with numerous viewpoints.

Nonetheless, accounts have began being reinstated earlier than the official announcement of the creation or existence of such a council.

Neither Twitter nor Musk has introduced the existence of such a council, the preliminary announcement of which appeared designed to calm considerations over the rising prevalence of misinformation and hate speech on the platform.  

Musk’s tackle to workers got here forward of one other spherical of workers layoffs on Sunday – this time specializing in culling workers that labored within the tech firm’s gross sales division.

Since taking management of Twitter, Musk has now laid off round 50 % of the unique 7,500 workers and accepted resignations from 1,200 extra.

When Musk gave Twitter workers an ultimatum final week wherein they may both keep and subscribe to his ‘hardcore’ imaginative and prescient for the corporate or go away, many extra in technical roles opted to depart than anticipated, Bloomberg reported.

A bigger proportion of workers in gross sales and partnerships positions remained.

Musk says he will never allow conspiracy theorist Alex Jones back on Twitter. Jones has persistently claimed that the 2012 Sandy Hook elementary school shooting was a hoax

Musk says he won’t ever enable conspiracy theorist Alex Jones again on Twitter. Jones has persistently claimed that the 2012 Sandy Hook elementary college capturing was a hoax

Twitter has seen racial slurs increase since Musk took the helm and controversial accounts reinstated such as former US President Donald Trump

 Twitter has seen racial slurs improve since Musk took the helm and controversial accounts reinstated equivalent to former US President Donald Trump

Rep. Marjorie Taylor Greene celebrated the reinstatement of her personal Twitter account on Monday, 10 months after she was 'permanently suspended' for COVID misinformation

Rep. Marjorie Taylor Greene celebrated the reinstatement of her private Twitter account on Monday, 10 months after she was ‘completely suspended’ for COVID misinformation

On Friday, Musk requested leaders in these elements of the corporate to agree to fireplace extra workers.

Robin Wheeler, who ran advertising and gross sales, was one supervisor who refused to take action. Maggie Suniewick, who ran partnerships, was one other who refused – each misplaced their jobs consequently, Bloomberg reported. 

It is believed that billionaire Musk has now employed Chris Riedy to be the brand new head of gross sales at Twitter – nonetheless the CEO has not confirmed the transfer.

Riedy joined Twitter in 2012 as a senior supervisor in San Francisco and has been a vp since January 2021.

Musk hosted a gross sales assembly with Riedy and gross sales workers on Sunday, staff have stated.

Workers attending that assembly anticipated an announcement about job cuts however as a substitute Musk talked about inside plans for the corporate and his resolution to reinstate Donald Trump on Twitter.

The rumors of extra Twitter layoffs come as political figures, who have been as soon as booted off the social media big, celebrated their return beneath Musk’s management.

Republican firebrand Marjorie Taylor Greene had her private Twitter account reinstated on Monday, 10 months after being completely banned for sharing COVID-19 misinformation.

Her account was suspended in January, apparently for repeated violations of the platform’s COVID misinformation coverage.

It was reported on the time that she was banned due to a deceptive graph that supposedly confirmed hundreds of deaths associated to COVID-19 immunizations and claims that vaccine issues have been being ignored.

She celebrated by posting to the platform that she was the one congress member to have been attacked.

Nonetheless, Musk made the sensational name to cease Sandy Hook conspiracy theorist Alex Jones from returning to the platform – as he revealed he has ‘no mercy for anybody who would use the deaths of kids for acquire, politics or fame.’

Jones claimed for a decade that the 2012 Sandy Hook elementary college capturing, wherein 20 youngsters and 6 workers members have been gunned down, was a hoax.

Layoff message in full: Musk fires workers from the Twitter gross sales division over e-mail 

Howdy,

As shared earlier at the moment, Twitter is conducting a workforce discount to assist enhance the well being of the corporate. These choices are by no means straightforward and it’s with remorse that we write to tell you that your position at Twitter has been impacted.

As we speak is your final day working on the firm, nonetheless, you’ll stay employed by Twitter and can obtain compensation and advantages by way of your separation date of January 4, 2023.

Throughout this time, you may be on a Non-Working Discover interval and your entry to Twitter methods shall be deactivated. While you’re not anticipated to work through the Non-Working Discover interval, you might be nonetheless required to adjust to all firm insurance policies, together with the Worker Playbook and Code of Conduct.

Inside per week, you’ll obtain particulars of your severance supply, monetary assets extending past your Non-Working Discover interval. At the moment additionally, you will obtain a Separation Settlement and Launch if Claims and different onboarding data, equivalent to methods to return your Twitter supplies (pc, badge, and many others.).

Hooked up in an FAQ which goals to deal with various questions you might have. In case your questions usually are not answered within the FAQ, you may attain out by way of peoplesquestions@twitter.com.

We stay grateful for all that you’ve got achieved for Twitter all through your tenure and want you solely the most effective in your subsequent chapter.

Thanks.

Twitter



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