Iconic Whisky model Johnnie Walker has introduced a brand new NFT venture. The NFTs will likely be launched on November 22, 2022, with 250 belongings in complete.
This NFT assortment is designed in collaboration with VandyThePink and 88Rising. Collectively, the trio will launch the restricted version Johnnie Walker Blue Label NFTs.
Consumers will vote on the ultimate bodily bottle of scotch whisky and obtain a signed commemorative piece for themselves. Voting will happen within the lead-up to a cultural occasion in Miami on December 1, 2022. The occasion will reveal a successful NFT that can remodel the bottle design voted for by the neighborhood. The NFTs will likely be accessible on BlockBar, an NFT market for luxurious alcohol.
“We’re thrilled to be pushing boundaries in Web3 as it is a first-of-its-kind creator collaboration with an NFT market, in the end permitting the BlockBar neighborhood to play with distinctive VandyThePink icons to co-create a one-of-a-kind Johnnie Walker Blue Label bottle with us,” stated Sophie Kelly, the Senior Vice President of Whiskies at Johnnie Walker
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Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on websites like BTCmanager and Blockchain Reporter. She has a level in Company Communications.