Scotch whisky model Johnnie Walker is about to launch redeemable NFTs on BlockBar to have a good time a cultural second for the humanities. The occasion will happen in Miami on December 1 and permit individuals to attach and find out about different cultures.
In a press launch, Johnnie Walker confirmed that it had teamed up with streetwear designer VandyThePink. Additionally, the corporate had partnered with 88rising, a pioneering music, and humanities collective.
The NFTs will hit the market on November 22 and will probably be based mostly on the Johnnie Walker Blue Label.
Holders of the NFTs will get to vote on the art work that seems on the bottles and obtain “a signed, serial numbered commemorative piece of art work whereas having fun with an elevated Johnnie Walker Blue Label tasting expertise.”
Additionally, they are going to have VIP entry to the cultural occasion and get an opportunity to satisfy VandyThePink.
On the collaboration, Junghoon Vandy Son, higher often called VandyThePink, notes that “Johnnie Walker Blue Label has turn out to be a acknowledged image of status and I’m excited to imprint my creative imaginative and prescient on some of the iconic blended Scotch Whiskies on the earth.”
Earlier than including:
“Impressed by the advanced concord and depth of character, I needed my art work to be emblematic of the steadiness inside the bottle whereas representing the communities Johnnie Walker and 88rising convey collectively.”
Redeemable NFTs For Restricted Version Bottles
As soon as the cultural occasion takes place, the Johnnie Walker Blue Label NFT will probably be up to date to mirror what the neighborhood has voted on. The art work may even encourage the design of the Johnnie Walker Blue Label VandyThePink version bottles.
As soon as the bodily bottles are made, they are going to be held securely by BlockBar and might be traced on the blockchain. Holders of the NFTs can redeem them for bodily bottles.
As talked about earlier, the NFTs drop this coming Tuesday. BlockBar’s Johnnie Walker token holders, Johnnie Walker POAP holders, and a choose group of Web3 neighborhood members can have early entry to the NFTs. Every NFT will value about 0.3 ETH.